Ultra is a pouch brand built around paraxanthine, a metabolite of caffeine that the liver produces when caffeine breaks down. The pitch is that paraxanthine gives you the wake without the jitters and without disrupting sleep as much as caffeine. The science behind paraxanthine is real but the doses required for full effect are higher than what most pouches deliver, and pricing reflects that.
Zoot takes a different bet. We use standard caffeine anhydrous (50mg per pouch, one strong-espresso equivalent) paired with L-Theanine to smooth the edge, plus Alpha GPC and L-Tyrosine for focus underneath. Same pouch format, different stack, different price point.
