Cookie Policy

This page explains the cookies and similar technologies we use on zootpouches.com. You can manage your preferences via the cookie banner that appears on first visit and from the "Cookie settings" link in the footer.

1. What cookies are

Cookies are small text files stored on your device by your browser when you visit a website. They let the site recognize your device on return visits, remember preferences, and analyze how the site is used.

2. Categories of cookies we use

The cookie banner on first visit lets you opt into Analytics and Marketing categories separately. Essential cookies are always on because the site can't function without them.

Essential (always on)

• Session cookies for shopping cart state
• Authentication cookies after login
• Consent record (so we remember your cookie choices)

Analytics (opt-in)

• Google Analytics 4 — anonymized traffic + behavior data
• Microsoft Clarity — session recordings (when launched)

Marketing (opt-in)

• Meta Pixel — ad attribution and retargeting
• TikTok Pixel — ad attribution and retargeting
• Klaviyo — email/SMS engagement tracking

3. How to manage cookies

Click the "Cookie settings" link in the footer to change your preferences anytime. You can also clear cookies from your browser settings — note that this will log you out and reset the cookie banner.

4. Third-party cookies

Some cookies are set by third-party services we use (analytics platforms, payment processors). We don't control the lifespan or behavior of third-party cookies; consult each provider's privacy policy for detail.

5. Changes to this policy

When this policy changes, the last-updated date at the top of the page reflects the change. Material changes prompt a re-consent request via the cookie banner.

6. Contact

Questions about cookies or privacy: privacy@zootpouches.com.

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