Wyatt Cooper
Founder · Brand, Product, Ops
Wyatt drives brand, product direction, and operations. Background in CBC legal work — takes compliance seriously by instinct.
The brand
About Zoot.
Built in Salt Lake City. Made for operators.
Zoot started because the pouches we were using were owned by Philip Morris. The math felt off — small daily ritual, big chemical leash, no choice in the matter. So we went looking for the format without the addiction.
Caffeine through the gum line works. We knew the science. We knew the operators who wanted it. We didn't find a brand making it the way we'd want it. So we built one.
Salt Lake City, Utah. Three founders. One manufacturer. A handful of operators we trust testing every flavor before it ships. That's it.
Three operators.
Jacob Baum
Co-Founder · Head of Marketing
Jake runs marketing. Demand generation, channel strategy, creator partnerships, paid acquisition.
Matthew Harmon
Co-Founder · Amazon, Fulfillment, Logistics
Matt runs the supply chain. Amazon channel, 3PL, carrier relationships, getting product out the door.
Made in the USA.
Zoot is manufactured in the United States at an FDA-registered facility. Our partner handles the formulation, the pouching, and the third-party lab testing on every batch.
Every can ships with verified specs: 50mg caffeine + a nootropic stack (L-Theanine, Alpha GPC, L-Tyrosine) per pouch, microbial-safe by independent lab. The COA is public.
The thesis
Zoot isn't a supplement brand. It's a tool for the people who already know what they want. We made it because the category needed a quiet option.
If you want the deeper read on why — we wrote it down.