Wyatt Cooper
Founder · Brand, Product, Ops
Wyatt drives brand, product direction, and operations. Background in CBC legal work — takes compliance seriously by instinct.
For the writers
Press.
For media inquiries, brand assets, founder availability, and product samples — we respond within 24 hours, Monday through Friday.
Where to send it.
Press inquiries: press@zootpouches.com
Founder availability: Wyatt Cooper, Jacob Baum, and Matthew Harmon are available for interviews, podcasts, and on-the-record commentary on category trends (caffeine pouches, nicotine-free alternatives, supplement industry transparency).
Response time: 24 hours, Monday through Friday, Mountain Time.
Copy and paste.
Zoot is a direct-to-consumer brand that makes caffeinated nootropic pouches as a nicotine-free alternative to brands like Zyn. Each Zoot Ultra Cool Mint pouch delivers 50mg of caffeine plus a nootropic stack (L-Theanine, Alpha GPC, L-Tyrosine) through buccal absorption, with onset in 10 to 15 minutes. Founded by Wyatt Cooper, Jacob Baum, and Matthew Harmon, Zoot ships from Salt Lake City and is manufactured in the United States at an FDA-registered facility. The company emphasizes ingredient transparency, third-party lab testing, and honest competitor comparisons.
Three operators.
For interview requests email press@zootpouches.com.
Jacob Baum
Co-Founder · Head of Marketing
Jake runs marketing. Demand generation, channel strategy, creator partnerships, paid acquisition.
Matthew Harmon
Co-Founder · Amazon, Fulfillment, Logistics
Matt runs the supply chain. Amazon channel, 3PL, carrier relationships, getting product out the door.
Brand assets.
Available on request from press@zootpouches.com:
- Logo files (SVG + PNG, light and dark)
- Product photography (hero shots, can on white, lifestyle)
- Founder portraits
- Brand guidelines (palette, typography, voice rules)
- One-page fact sheet (ingredients, manufacturer, certifications)
- Latest Certificate of Analysis (third-party lab tested, AFL)
In the wild.
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